Friday, June 7, 2013

Make an Awesome Marketing Video for Your App

Nokia has gone to great lengths to make it easy for developers to create promotional materials for their Windows Phone apps via their Marketing in a Box offering, including marketing videos, banners, facebook page and website among others.

Steps to make your own promotional marketing video

  1. Go to the Marketing Toolkit main page (you’ll need to be signed in)
  2. Select the checkbox under “Promotional Video”
  3. Paste in the Store URL to your app
  4. Select the platform of your choice (I chose Lumia 920)
  5. Select a language
  6. Click “Continue”
On the next page:
  1. Select a category
  2. Make sure the app name is correct
  3. Click “Continue”
On the next page, you can choose the words that get displayed during the video, choose the adjectives that best describe your app’s user experience.
  1. Select all three words for your app
  2. Select the screenshot you want to be in the video
  3. Choose the music you want in the video
  4. Click “Preview Video”
You’ll be brought to the preview page. If you want to change something, you can go back and alter your choices.
  1. If you like the video, click “Continue”
  2. Click “Create Video”
You’re almost done, the next steps involve signing into your youtube account and wait for the video’s full rendering and auto-upload to your online profile.

Congratulations, you now have a great looking video to promote your app.

Paras Wadehra
Nokia Developer Ambassador
INETA Community Champion
Twitter: @ParasWadehra

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